All Day is a cut and sew approach to the classic plain white t-shirt - served crisp and with a bill that doesn’t sting.
Drawn to the cuts of vintage American surf wear and Japanese tailoring and after a two year design process we perfected our vision of that t-shirt - the All Day ‘Easy’ tee. Our laid back basic.
Ethically crafted in a small scale factory in Lisbon, Portugal, our signature tee is woven from a unique knit which is either softened into combed cotton or doubled-up into a thicker jersey. These materials are then flat-lock stitched for a subtle decorative touch which also ensures our garb is durable and relaxed fitting.
Things have got a little more vibrant over the past couple of years. We’ve included scenic colour palettes into our range and buddied up with grassroots musicians, artists and writers who share our appetite for things which are thoughtful, comfortable and reliable.
Being a small slow fashion operation is a blessing for us. It provides complete freedom to work with like-minded individuals and, most importantly, never slack on the attention to detail - from the standards for the workers who make our clothes to they packaging they arrive to you in.
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