All Day is a cut and sew approach to the classic plain white T-shirt - always considering you and the way in which we make our clothes.
Drawn to the cuts of vintage American surf wear and Japanese tailoring and after a two year design process we finally perfected our vision of that t-shirt - the All Day ‘Easy’ tee. The laid back basic. Our signature tee is woven from a unique knit which we offer up in both combed cotton or double jersey iterations. The fabric is then flat-lock stitched for a subtle decorative touch also ensuring the garb is flexible as well as durable.
Our ethics are reflected by the current shift happening at the minute in the textile industry. A growing move toward transparent branding and increased visibility of the treatment of textile workers underpins our manufacturing process. Crafted out of a small scale factory in Portugal, our clothing represents our ethos, centred around fabric, fit and ethical working standards. With ISO - 90001 ethical management certificates, non harmful OEKO-TEX 100 approved colour dyes and fair EU workers rights legislation we are happy and confident about the origins of our clothing.
We are very proud of our garb here at All Day, with the workers behind the magic all skilled in design, textile and manufacturing at a graduate level or higher. Working less that 3 hours a day on heavy machinery amongst the other day-to-day runnings on the factory floor we aim not only to provide a reliable product to our customers but also help improve the lifestyle of our textile workers. This is why we pay a small premium on the cost price per item to help give the hardworking people who make our garb a well rounded understanding of the textile manufacturing industry as well as extending the maternity leave for all female employees.
Things have got a little more vibrant over the past couple of years. We’ve included scenic colour palettes into our range and buddied up with grassroots musicians, artists and writers who share our appetite for things which are thoughtful, comfortable and reliable.
Being a slow fashion operation has and always will be a blessing for us. It provides complete freedom to work with whoever we want and most importantly, never slack on the attention to detail - from the standards for the workers who make our clothes to the recyclable packaging it arrives to you in.
Designed in the UK, crafted with care in Portugal.
